Course Brief

From this unit, learners will develop knowledge and skills which will enable them to understand the core functions of contemporary Marketing, with the aim of developing targeted communication. An important focus of this unit will include an emphasis on writing and presentation for numerous contexts including, copywriting, proposals, reports and evaluations for example, in addition to appropriate document formatting, structure, referencing and analysis. Learners will also explore the functioning of communication as it relates to Marketing and Project Management contexts where the  accurate researching, recording and the conveyance of information is key to the successful transmission of ideas and production of deliverables.
  • 60 Contact Hours

On successful completion of this unit, a learner will:

  1. Understand the functions of marketing in varied contexts
  2. Produce relevant and targeted communication
  3. Manage the production of a targeted project in relation to a creative outcome

  • Diploma in Media and Graphics

    This Pearson and ACTT- approved foundation program is designed for CXC/CSEC graduates seeking an alternative to CAPE, 6th Form, or Level 3 studies. It enables learners to pursue a combined higher-level qualification in Media and Graphic Design, serving as a pathway to undergraduate study.

    Graduates of this foundation program can directly progress to Pearson's Higher National Diploma (HND) in Graphic Design (formerly known as Art & Design).

    Additionally, upon successful completion, you will be eligible to enter the final year of an Honours degree in Graphic Design at the University of Sunderland.

     

    Schedule 

    Mode of classes 

    • Blended Learning - Theory (online), Practical (in-person sessions)
    • Full Time (Mon - Fri)