Course Brief

From this unit, learners will develop knowledge and skills which will enable them to understand the core functions of contemporary Marketing, with the aim of developing targeted communication. An important focus of this unit will include an emphasis on writing and presentation for numerous contexts including, copywriting, proposals, reports and evaluations for example, in addition to appropriate document formatting, structure, referencing and analysis. Learners will also explore the functioning of communication as it relates to Marketing and Project Management contexts where the  accurate researching, recording and the conveyance of information is key to the successful transmission of ideas and production of deliverables.

  • 60 Contact Hours

On successful completion of this unit, a learner will:

  1. Understand the functions of marketing in varied contexts
  2. Produce relevant and targeted communication
  3. Manage the production of a targeted project in relation to a creative outcome