Course Brief
From this unit, learners will develop knowledge and skills which will enable them to understand the core functions of contemporary Marketing, with the aim of developing targeted communication. An important focus of this unit will include an emphasis on writing and presentation for numerous contexts including, copywriting, proposals, reports and evaluations for example, in addition to appropriate document formatting, structure, referencing and analysis. Learners will also explore the functioning of communication as it relates to Marketing and Project Management contexts where the accurate researching, recording and the conveyance of information is key to the successful transmission of ideas and production of deliverables.
- 60 Contact Hours
On successful completion of this unit, a learner will:
- Understand the functions of marketing in varied contexts
- Produce relevant and targeted communication
- Manage the production of a targeted project in relation to a creative outcome
- Diploma in Media and Graphics
This Pearson and ACTT approved foundation programme is geared toward CXC/CSEC graduates as an alternative to CAPE, 6th Form or Level 3 study. It provides learners with the opportunity to pursue a combined, higher-level qualification in Media and Graphic Design as a pathway to undergraduate study.
Graduates of this foundation programme can progress directly to Pearson’s Higher National Diploma (HND) in Creative Media Production or Art and Design and upon successful completion be eligible for the final year of an honours degree in Mass Communications or Graphic Design from the University of Sunderland.